WhatsApp Commerce Platform
Conversational commerce — discovering and ordering through conversational channels.
The problem
Across many sectors, customers want to discover, order, and buy through the conversational channels they already use. Pharmacies, grocers, restaurants, and retailers each need conversational ordering, yet each builds its own solution.
What the platform provides
The WhatsApp Commerce Platform is intended to provide a reusable foundation for discovering and ordering goods or services through conversational channels. CareNest is the first application, focused on maternal and family care.
Why it matters
The approach could let different kinds of organisations shape conversational ordering around their own products, services, and customers.
Where the work stands
CareNest
First applicationCare product and service ordering via WhatsApp (maternal and family care).
Where it could go
Over time, the approach could be adapted for pharmacies, grocers, restaurants, retailers, and agricultural suppliers.
- Pharmacy ordering (prescription, over-the-counter)
- Grocery ordering (fresh food, household supplies)
- Restaurant ordering (meal delivery, pickup)
- Retail ordering (general merchandise)
- Agricultural supply ordering (farm inputs, produce)
How it connects
Conversational orders need clear catalogues and practical fulfilment, connecting this work with Menu and Pickup.
Talk to Miledge
Tell us how this problem appears in your organisation. We can discuss whether Miledge's work may be relevant, without committing either side.