Customer
Recognition, loyalty, membership, and relationship services.
The problem
Retailers may need loyalty programmes, membership organisations need recognition systems, and service providers may want to reward engagement. These needs recur, but organisations often build separate programmes.
What shared infrastructure could provide
The Customer Recognition Platform brings loyalty, membership, and rewards into a foundation that can be shaped for different programmes. 11THONUS is the first application, focused on retail loyalty.
Why this matters
This could make recognition and membership programmes easier to run consistently while leaving room for different organisational contexts.
Where the work stands
The Customer Recognition Platform is the established work in this domain, beginning with 11THONUS for retail loyalty.
Where this could go
Recognition work could expand into membership, rewards, community programmes, and other forms of ongoing engagement.
- Membership programmes
- Rewards systems
- Community recognition
- Engagement tracking
Explore further
Explore related platform work, or begin with the recurring problem your organisation is facing.